Travel Expo. We wanted a
"passport" feel but didn't want
that cheesy, generic passport
stock photo look. After several
versions, a logo was born. It's a
modern typeface utilizing the
recognized "HX" logo that
features a subtle dotted line
with a plane taking off.
I made the tagline, "Start Here.
Go Everywhere" look like a
passport stamp, combined with
the Paris and New York icons.
This allows us to "plop" it down
on each one of the cities the
Expo will be premiering at.
